As a craft beer lover, I’m always inspired by how the aesthetic of the brand design adds to the appeal and enjoyment of the product. As a result, I decided to revisit a request I had many years ago to design a set of bespoke beer labels for a gift. The recipient was a cattle breeder with a prizewinning bull called Kougar! Taking that name, I redesigned the logo and packaging and developed the branding concept further. Oh, I’m thirsty now. Cheers!